
Another A-to-Z discovery. Some people just have amazing themes. Prakash Hegade is an Assistant Professor at KLE Technological University and for the A-to-Z challenge he choose the theme of “Architecture of Mind”, exploring hidden biases. An amazing series, with each day explaining in wonderful bite-size pieces how the mind biases work. Read them all at your convenience.
Let’s start with on of the easy ones “Framing Effect” – how presenting information can change how it is received and reacted to.
On that I complain about is how house pricing is advertised, “available in the low 600’s”. Soooo, over half a million, close to two-thirds of a million.
And then the numbers we have all been trained for “$3.99” … it is under four dollars.
These articles are top level, but they give you a place to dig deeper.
Framing effect – https://itsphblog.wordpress.com/2026/04/07/framing-effect/
And if you like that, crawl through the rest of his April blog and go from there.








